Bumble Bee Soft Blog

Ted Hebert asked:


Love him or not, Senator Barack Obama has proven to be a Maverick Thinker. His campaign has done so many things that are just not standard politician fare. Just the idea that a young, African-American man would even have a real shot at the Presidency is a maverick thought in itself. But, Sen. Obama is on the verge of being elected President of the United States. The lessons of his highly successful campaign should be applied to your business every single day.

This is not to say that everything the Obama campaign has done is completely original. It’s just that the campaign has been able to mix some ideas of the past with new ideas, and package it as something fresh and new. It seems the Senator and his aides are able to recognize what has worked well in the past, but are not just rehashing it the same way it was done previously.

If you′re honest, regardless of what candidate you support, Sen. Obama has made Senator John McCain look plain, old fashioned, and just out of date.

The Key to the Obama campaign is positive buzz. The announcement that Sen. Obama will accept the Democratic nomination in a football stadium in front of 75,000 people is downright brilliant. Rather than stand on a stage in front of 19,000 people in an indoor arena, he will give the most important speech of his life in a massive venue. He will be surrounded by thousands of cheering supporters. On TV screens across America this will look amazing, and reinforce the image of Sen. Obama as the overwhelming choice of the people. How can John McCain help but look small in comparison?

As brilliant an idea as this is, it is not completely original. John F. Kennedy did the same thing in 1960. Many voters today don’t remember the Kennedy years, but they know he is revered. Just hearing that JFK accepted his nomination in a football stadium, and that Obama is doing the same links them emotionally in the hearts of many Americans. Especially young Americans, many of whom will vote for the first time this year.

Now consider how you can Omabatize your business. Whether it’s politics, entertainment, or business people always flock to the hottest buzz. Your marketing should make you stand out first and foremost. Marketing technical jargon, and the same old bullet point features or benefits makes you just another face in the crowd. Our culture has A.D.D., so you need to grab the attention of your target market. You want to have the hot new product or service that is ready to set the world on fire.

Vanity matters. So many people I work with fear tooting their own horn. They feel if they brag too much about their product or service they′ll be perceived in a negative fashion. Ever heard of a fellow named Donald Trump? There has never been a bigger self-promoter. Even when he was a virtual nobody he figured out how to get attention, and use publicity to rocket to the top of his industry. That’s not easy in New York City, but he did it to perfection.

Just like Sen. Obama, love him or not you have to admit he knows how to get what he wants. Four years ago most people had no idea who Barack Obama was. Yet, just four years later he is on the cusp of becoming the most powerful man on Earth. That’s pretty wild, and amazing self-promotion.

So, don’t be afraid to talk up your business or your products or services. Don’t be arrogant, but be proud. Talk about what you do in the same way you would talk about your child who is an honor student, or about that sweet new sports car you just bought. When you beam with pride you give off a positive vibe that people pick up on. People are always drawn to positive messages that make them feel good. Your target market will be far more receptive to you if they feel you can somehow transfer your positivity to them to make their life better.

The big thing in molding the image you want people to have of you is how you package yourself or your business. You won’t find many competing companies that are both successful by looking the same as each other.

Think of Coke & Pepsi. Both soft drinks look alike if you pour them in a glass, but they are packaged very differently. They both have bright, colorful labels that are nothing alike. They both use plastic bottles, but they are shaped very differently and evoke different emotions. Their logos are also very different.

The lesson is trying to look like your most successful competitor will will really make you look a like something your customers have already seen before. There’s nothing to motivate them to take a deeper look. You become the same old same old. Don’t copy what others have done. Be bold. Your customers will be motivated to give you a call, or check out your web site by feeling as though they might find something new and exciting. Maybe you have a solution that your competitors don’t.

One of the most successful pieces of copy I ever wrote was two sentences on a postcard. It read, “You’re pissing away millions of dollars every year by not managing your inventory properly. You might want to fix that.” It was a little crass, I know, but boy did it get the attention of those who received it.

The point is don’t be afraid to be daring. Don’t be shackled by so called “business language.” Speak to people the way you would about your favorite movie or your cool new smartphone with all the bells and whistles. It’s OK to say what you do is “awesome” or “cool” or gasp, FUN.

Be controversial. Even the bad publicity that has surrounded Sen. Obama has kept him at the forefront of almost every news cycle since the start of the year. His decision not to take public financing was very controversial. Heck, just the fact that a black man is within months of possibly being elected President is controversial. Barack Obama is controversial, and that draws people to him. His positive message keeps them in his corner.

Sen. Obama is the sunshine breaking through the clouds. Ronald Reagan said it was morning in America , and that made people feel good. It conjured up an image of a new beginning with the prospect of great things to come. Sen. Obama brings a similar message of hope and change in an increasingly dark time. People want to believe that great things are just ahead, and will vote for the person they think will bring those great things to their lives.

Be sunny and positive. No one likes a rain cloud, but people love fun in the sun. Let your customers know how good they’ll feel working with you. They’ll be happy to vote for you to bring those rays of sunshine to their daily grind. Of course, your customers cast their votes for you in dollars, and that will make you feel pretty darn good too.



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James Opiko asked:


“Obama biro, yawne yo!” (Obama is coming, clear the way)—Tens of thousands of cheering Luo “Tribesmen” and ululating women screamed as they welcomed Senator Barack Obama (D-IL) back to his father’s ancestral land—Nyangoma Kogelo village in Luo Land, Western Kenya, several weeks ago.

In a matter of hours Obama had soared to unprecedented political prominence in Kenya, eclipsing a bunch of corrupt and heartless nincompoops—The (Mt. Kenya Mafia), who are ruthlessly grinding beautiful Kenya to the ground.

The only difference between the Mt. Kenya Mafia and the current U.S. Republican administration, is that the former have brought Kenya down to it’s “Economic Knees,” while it’s virtually impossible for George Bush’s government to bring down the mighty economy of the United States, no matter how much they misappropriate it’s coffers by way of inflated Iraq reconstruction contracts or Katrina FEMA trailers. Otherwise both groups employ similar schemes – exploiting and manipulating ethnic (racial) intolerance and promoting rampant corruption—a bunch of “cold-blooded” louts.

The six year cesspool of a mess presided over by the Bush administration might not be in vain after all. It has made America hungry for a messenger with a message of hope.

In the NBC “Meet The Press” interview of Sunday 22nd October, I watched Senator Obama intimate that—based on the responses he has been receiving across the country, he is considering running for the presidency of The United States in 2008.

What impressed me most about him is how he tackled the question regarding his previous assertion in 2004—that he would complete his six year Senate term and not run for President in 2008: “I have thought about the possibility, but I have not thought about it with the seriousness and depth I think is required,” Obama said. “My main focus is on 2006, and making sure that we re-take the Congress. After November 7th, I will sit down and consider it.”

Unlike the shifty, programmed, and selfishly partisan politicians I am used to watching on Sunday morning political TV, Barack Obama countered Tim Russert’s questions with poise, spontaneity and most important, he seemed very genuine.

In a political system muddied and tainted by arrogance, corruption and incompetence, watching and listening to Obama is inordinately refreshing.

In Obama I see an intelligent and capable man, unlike the current President who constantly reminds me of an unprepared and confused “open book, open notes″ exam taker, badly rehearsed and totally incapable of articulating his views without the stewardship of his father’s cronies, Karl Rove his “Political Architect” and a bone breaking conglomeration of “Hyena” special interest groups.

Obama’s apparent good human qualities added to the fact that he is a great American story, makes the Senator a very attractive prospect for the ultimate prize in politics—The Presidency of The United States.

Is Obama Presidential material?

Many cite his lack of political experience, claiming his resume is too thin for a run at the Presidency. I disagree and here is why:

1. Unlike other black leaders, Obama doesn’t grind “white noses” in Racism, and at the same time he is a symbol of hope to millions of dis-affected blacks and other minorities.

Judging by his Senatorial election win of a 70% majority, Obama has proven that he is a very powerful vote magnet across racial lines. He has established an “inclusive” track record that would be vital in a presidential election if he decides to run. His candidacy would draw out millions of dormant black voters thus making the Democratic candidacy more viable.

On the flipside, we all know that there are some whites such as the right wing gutter constituents of con-man Rush Limbaugh, who will forever embrace Racism and will never accept a black president. A President Obama would mark the beginning of the placement this irritant breed to the fringes of political obscurity.

2. He is NOT a bumbling idiot, appears humble and has not been tainted with partisan politics. Perhaps even more important is that he is a confident intellectual, which I think is a necessary pre-requisite for handling the complex issues of the highest political office in the world.

3. The last Republican President who had some smarts was the foul-mouthed bigot—Richard Milhouse Nixon, who engineered his own downfall with a lethal concoction of homophobia, anti-Semitism, anti-black and “Communist Paranoia.” As a matter of fact Nixon’s political career spanned three decades of scare mongering, witch-hunts and dirty tricks, the same tactics that have been successfully deployed by the current administration over the last six years.

All others after him have been bumbling buffoons with slight exceptions in George H.W. Bush and Ronald Reagan.

Reagan the Serial Liar who made Americans feel good about themselves, was not only ill informed but partially senile towards the end of his second term – not particularly smart, but a great “Political Actor,” whose major achievements included presiding over the disintegration of the Soviet Empire (which was inevitable anyway), misuse of the World Bank and funding of CIA death squads to safeguard the corporate thievery by US multinational companies in Latin American countries…. and the worst in my opinion; propping the racist Apartheid regime in South Africa.

The “Great Communicator″ was just another Republican crook!

Bill Clinton and John Kennedy did not have that much experience. Abraham Lincoln ran after two years in the House, Woodrow Wilson after two years as governor, and Franklin D. Roosevelt & Jimmy Carter after four years as governor.

Perhaps Dr. Martin Luther King summed it up best in his “The Drum Major Instinct” sermon delivered at Ebenezer Baptist Church, Atlanta, Georgia, February 4, 1968 – He said: “Everybody can be great, because everybody can serve…. You only need a heart full of grace, a soul generated by love. And you can be that servant,” qualities that are thoroughly lacking in the Republican base – the “self-chosen” people of “Faith.”

If the Democrats nominate Hillary Clinton, a very polarizing Democrat, the Republican smear spigots will spill out of control and flood the whole country to an extent that the Katrina calamity will look like a storm in a teacup. On the other hand, an Obama nomination would fuel vicious racial and below the belt “Nyangau” attacks from the right wing, like the slime being spewed by Republican troglodytes against black Democrat Harold Ford Jr. in the Tennessee, or by incumbent Senator George “Macaca” Allen in Virginia.

I wonder if Senator Obama has the stomach for such personal and racist attacks—a GOP staple!

Colin Powell assessed these circumstances in 2000 and chickened out, and subsequently dimmed his star serving in this ham-fisted administration for four years before being pushed out in favor of “yes-woman″ Condoleezza Rice. It is rumored that he feared political assassination.

Will Obama follow through or is his potential candidacy just hype?

It is time for America to put it’s Racist legacy behind it, to re-assess its future, and take a closer look at this rising star, for I think Barack Obama is ready—to cleanse the “maligned” soul of America.



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